James Madison University

Chart (D) | What changes are happening across the recruitment funnel for first-time college students?

Acceptance rate and yield rate by year
Note: Large sudden change in applications/
acceptances may be due to exogenous
factors (e.g., move to Common App).
Status2014-152015-162016-172017-182018-192019-202020-212021-222022-232023-242024-25
Applied22,60121,50321,37321,09923,19023,64024,07521,33530,79135,84038,519
Accepted14,87015,62315,43315,86616,50718,15419,39318,38024,11427,32227,572
Enrolled4,3914,4574,5494,6684,5664,4894,5304,8014,8854,9405,015



1. First time in college students
Source: Data from State Council of Higher Education for Virginia Research Center
Admissions Report B08