William & Mary

Chart (D) | What changes are happening across the recruitment funnel for first-time college students?

Acceptance rate and yield rate by year
Note: Large sudden change in applications/
acceptances may be due to exogenous
factors (e.g., move to Common App).
Status2014-152015-162016-172017-182018-192019-202020-212021-222022-232023-242024-25
Applied14,55214,95414,38314,92114,64414,68214,11217,47718,09417,54817,799
Accepted4,8055,1555,2545,3605,4075,5346,0276,3886,0665,7426,064
Enrolled1,5111,5181,5081,5311,5461,5321,5471,6841,6471,6201,616



1. First time in college students
Source: Data from State Council of Higher Education for Virginia Research Center
Admissions Report B08